Product Line Manager
Kawasaki, JapanJob ID R87169 Date posted Jul. 12, 2019
Develops marketing and communications plans and activities for specific product(s) or solution(s)
Oversees market research, monitors competitive activity and identifies customer needs
Oversees the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and identify opportunities to expand market share
Maintains current status of customer requirements for existing and future products/ solutions
Supports product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/ solutions under management via internal sales tool and external web stores
Develops content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training materials
Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/ solutions under management
Manages product/ solutions launches to ensure sales force readiness and optimize P&L impact of product transitions
Provides input into: item forecast & mix planning, category UPP and BU offer strategy
Provides input into product transition playbooks (may also draft the playbooks
The Product Line Manager role is an exciting opportunity to expand your product, business and management expertise and take a leadership position on the Product and Business management of Dells products. It is a highly dynamic role where you will have the opportunity to work with talented people across the various departments at Dell and be highly influential in delivering the optimal business result for the company for the region.
The successful candidate will possess a very high level of business and financial acumen and be able to seamlessly demonstrate strong command skills in a business and management environment.
Your key responsibilities in this role will be implementing, and executing marketing strategies and tactics focused on increasing the market share and revenue/profit contribution of Dells commercial desktop PC products. Other key tasks involve monitoring and analyzing current product and new product trends, marketing strategies and pricing strategies.
The Product Line Manager would also take a leadership position on developing and deploying programs to train Dell Sales and other departments on the products. You will also Influence product directions based on market analysis of Dell's regional markets, and Dell Asia Pacific requirements.
Other responsibilities will include:
Driving programs and projects with a view of attaining the goals of the company over each products life cycle. Analyzing, recommending and implementing regional expansion opportunities in conjunction with individual country marketing and sales managers.
Detailed Roles and Responsibilities:
Review and make recommendation on product planning document (Product Features Guide and Business Contract) Interlock with PG, key features recommendation / clarification
Align with regional colleagues on product strategy Deliver regular monthly interlocks with LOB director (or more frequently as required). Build platform BC to address market coverage & share gain: secure country BC commit, engage Sales & Brand to meet quarterly target and BC lifecycle
Co-Own Product Launches & EOL:
Ensure products documents including Reviewers Guide, Product Features Guide, Sales Aid, 1-Pager, Benchmarks, Competitors Comparison, Product Guide, Training Slides, Media Presentation, etc. Final pass on documentation Own the product training strategy. Manage overflow of operational items
Lead launches: working with SCM/DMA teams to ensure effective product launch and End of Life management Work with PG & cycle planning teams to produce/maintain effective sales tools
Work with Product specialist and segment to continuously improve sales competence.
Evaluate large deal/tender specs for Sales to recommend best solution.
Cross collaborate with demand supply on forecast vs. market premium, left to sell, E&O management. Cross collaborate with pricing teams on competitive analysis, pricing actions e.g. E&O management, discount guidance.
Drive and own Business Results
Have the ABC's always be curious mindset. Meeting keybusiness objectives / identifying opportunities for profitable market share growth: units, PRU, PMU & other quarterly LOB key priorities. Understand key drivers in business: customer requirements, market & competition analysis Deliver an effective weekly Business Management system with clear agreed action items. Work with Product Group team to shape product planning, development & directions
Provide effective guidance to segment leadership on business priorities and coordinate schedule with segment planning processes. Establish weekly BMS to track& actioncritical KPI's / quarterly / half objectives. Provide market opportunity analysis as part of quarterly and yearly planning process
Deliver an effective quarterly marketing plan
Monitor competitive environment closely and keep segment leadership informed of developments. Provide effective quarterly forecast guidance and participate in segment interlocks. Monitor LOB P&L and provide ongoing direction based on metrics analysis. Collaborate with regional marketing teams to review and provide feedback ondemand generation activities. Work with regional field marketing teams to ensure they are executing in country.
Manage Product Evaluation/Media Review
Feedback to PG on eval configs, quantities, addresses, Work with Corp Comm to establish, maintain and execute robust PR strategy Own PR agency and corp com product briefing
Develop and Deploy jointly with Product Specialist(s) an effective product training plan
New products training Product refreshing training,
New Hire Orientation Training
Sales force product testing/certification
Qualifications & Requirements:
1. Minimum 8 years of relevant experience in a product marketing / marketing / Brand role
2. Bachelor degree/equivalent; MBA a plus.
3. Good understanding of Commercial Desktop markets and new technologies.
4. Strong organizational and planning skills.
5. Excellent presentation and influencing skills.
6. Effective communication skills, both verbal and written.
7. Fluency in English (spoken and written).
8. Familiarity with Asian business practices.
9. High degree of integrity.
10. Willingness and flexibility to travel around Asia as required.
Ability to thrive in a high-growth, fast-paced and demanding environment