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Consultant, Global Go To Market Strategy

Austin, Texas, Hopkinton, Massachusetts, United States

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Job ID R044738 Date posted Nov. 15, 2019

Consultant, Global Go to Market Strategy

Hopkinton, Massachusetts

Austin, TX

Santa Clara, CA

Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Consultant on our Data Protection Business Growth & Analytics team in Austin.

The Business Planning and Operations organization supports a highly valuable Data Protection business. The organization’s charter is to accelerate financial performance and share gains by driving the E2E strategic business growth direction and product and sales enablement to better position a modern data-first protection portfolio so that customers unlock the value of their most important asset – information.

As a Global Go-to-Market (GTM) Strategy lead, you'll be part of a team that supports, partners and guides our Product Management & sales teams by working cross-functionally to craft effective GTM plans for global priority and product areas. As an experienced go-to-market expert you will lead, create and refine elements of GTM strategy such as segmentation, value proposition, targeting, pricing and bundling, and sales enablement and channel strategy, etc.

You will be responsible for developing go-to-market (GTM) strategies for priority products and segments and for project managing specific, cross-functional initiatives to accelerate sales. As part of the role, you will develop relationships with top-level Data Protection executives and work cross-functionally across sales, marketing, channel, and product. You will also track and analyze the impact of the initiatives you are driving.

Ideal candidates will have senior executive presence, excellent relationship building skills, strategic and analytical mindsets, and strong organizational skills to drive projects to completion. Furthermore, candidates should serve as thought leaders for our Data Protection Sales Leaders, proactively pursuing activities that will drive the highest impact on the annual operating plan.

Key responsibilities include:

  • Define GTM Strategy for priority product, segment and operational opportunities and align it to the Data Protection product & strategic vision
  • Conduct analysis to provide insight into the business’ health and prioritize strategic opportunities accordingly
  • Partner and guide product management, sales, regional leads and key stakeholders to build and execute highly effective GTM strategies that align to product roadmap/competitive differentiators
  • Create and drive Data Protection business growth through innovative, high-impact programs that increase customer satisfaction, drive revenue and maintain retention objectives.
  • Work cross-functionally across sales, marketing, channel, product and other departments to achieve accelerated results
  • Develop and manage relationships with top-level sr. executives and stakeholders across the Data Protection portfolio along with sales leadership
  • Develop the GTM Strategy based on the customer, business goals and customer. Work cross-functionally to define measurable objectives, Strategy and deliverables, determine the omnichannel approach and identify the appropriate media mix and messaging to bring these to life for the customer
  • Oversee development and delivery of GTM Strategy and plans for short- and long-range planning purposes, constantly reporting on metrics and driving transformation by leveraging data.
  • Oversee the creation of integrated plans across all channels and functions focusing on a seamless customer experience. Requires strong leadership, strategic vision, a focus on tactical integration and measurable results.
  • Own annual brand storytelling strategy, clearly defining messaging and timing. Define communication hierarchy and implementation with cross functional teams integrating promotional and enterprise promotional Strategy to drive sales and traffic
  • Develop the GTM Strategy based on the customer, business goals and customer. Work cross-functionally to define measurable objectives, Strategy and deliverables, determine the omnichannel approach and identify the appropriate media mix and messaging to bring these to life for the customer Develop, drive, and measure the impact of specific cross-functional GTM initiatives aligned to the DP Annual Operating Plan

Essential Requirements:

  • 10 – 12+ plus years of relevant work experience with demonstrated leadership in product marketing, go-to-market and/or technical sales.
  • Minimum qualifications: Bachelor's degree; MBA preferred – background in sales, technical sales, technical product marketing, product growth and/or business development role
  • Experience includes senior level management experience with strengths in strategy to execution, influencing GTM design, cross-functional implementation in a multi-stakeholder environment
  • Ability to work towards strategic goals in a fast-paced team environment.
  • Effective communication, consultation and technical skills with expertise in cloud technologies.
  • Experience building lasting relationships
  • Desirable experiences:
  • Domain expertise: Storage, Servers, Security or Data Protection
  • Expert knowledge across multiple Dell functions, tools and processes
  • MBA preferred, Master's degree or PhD in a Management, Technical or Engineering field.

We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.

If you share our passion for data and you’re keen to play a key role in driving progress, this is your opportunity to develop with Dell.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here.

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